About Vaca Chips
Vaca Chips is a fast-growing snack brand focused on clean-ingredient tortilla chips made with beef tallow, targeting consumers who care about quality fats and simple, transparent ingredients.
The brand launched in April 2025 with a clear vision to build a category-defining product and scale toward a future acquisition.
Early traction came quickly, reaching consistent five-figure months before the end of the year, validating both product-market fit and demand within a niche but highly engaged audience.
The objective was to accelerate growth by building a scalable customer acquisition engine that could consistently bring in new buyers while maintaining strong unit economics.
This required dialing in a Meta & Google focused that could efficiently reach the right audience, convert at scale, and allow ad spend to increase without compromising profitability.
2.63x
Return on Ad Spend
Working closely with the CEO, a CRO-focused web team, and our internal team, we worked together to generate a 2.63x blended ROAS across Meta and Google in Vaca Chips’ first 12 months. With little brand recognition but powerful branding, Meta was used to drive awareness and create demand, while Google captured high-intent searches across niche and branded terms. This created a balanced acquisition system that scaled efficiently from day one.
467%
Increase in Orders
Through a coordinated strategy across paid acquisition, email marketing, and organic social, Vaca Chips saw a 467% increase in total orders within the first 6 months of working together. Paid ads were built specifically for new customer acquisition, while email and social strengthened retention and brand loyalty, creating a system that consistently drove revenue growth.
$45.97
Cost Per New
Customer Acquisition
By pairing high-intent Google campaigns with Meta prospecting, Vaca Chips acquired new customers at an average cost of $45.97. With an average order value significantly higher than acquisition cost, this created a highly efficient growth model that allowed spend to scale while maintaining strong unit economics.
Summary of Results
The Strategy Behind
The Growth
With Vaca Chips launching as a new brand, there was little to no historical data to guide early decisions. Initial campaigns were built to prioritize rapid testing across creatives, audiences, and product sets. This allowed us to quickly identify what resonated, eliminate inefficiencies, and establish a clear performance baseline to scale from.
Establishing the Foundation with Limited Data
Meta served as the primary growth engine, focused on driving new customer acquisition at scale. Rather than spreading budget across the full catalog, spend was concentrated on top-performing products and creatives. This approach allowed campaigns to scale efficiently while continuously improving performance as more data was fed back into the system.
Scaling Demand Through Meta
Converting Traffic Through CRO & Retention
In parallel with paid acquisition, we worked closely with the web team to improve on-site conversion rates through CRO-focused updates. At the same time, email marketing and retargeting campaigns were implemented to reinforce brand trust, recover lost visitors, and increase repeat purchases. This created a more efficient funnel that maximized the value of every visitor.
Capturing High-Intent Demand with Google
Google Ads, including Shopping campaigns, were used to capture high-intent buyers actively searching for similar and branded products. As brand awareness grew through Meta, search demand increased, allowing Google to convert that demand efficiently. Campaign structures were continuously refined to prioritize high-converting queries and maintain strong acquisition costs at scale.
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