About Restore Hyper Wellness
Restore Hyper Wellness is a rapidly growing wellness franchise offering services like IV Drip Therapy, Cryotherapy, Infrared Sauna, and more, with locations across the United States. As new locations continued to open, most relied on manual growth efforts such as tabling events and managing leads through spreadsheets.
While these efforts generated some initial traction, they lacked scalability, consistency, and a reliable way to drive ongoing new client appointments.
When we partnered with Restore, there was a clear need for a structured system that could generate qualified leads and booked appointments without relying on time-intensive, manual processes.
To solve this, we introduced our "Restore Accelerator System", designed to help locations launch with immediate momentum and a predictable flow of new client opportunities & generate as many Founding Memberships as possible
This system combined Meta Ads for demand generation with Google Ads for high-intent capture, creating a full-funnel approach centered around lead generation and online bookings.
By standardizing this across locations, we were able to quickly replace manual outreach with a scalable acquisition system, driving consistent lead flow and booked appointments from the early stages of each launch. This allowed our team to rapidly establish a strong presence within the franchise system, helping new locations launch more efficiently and scale with greater consistency.
3.81x
Return on Ad Spend
Working closely with the CEO, a CRO-focused web team, and our internal team, we worked together to generate a 2.63x blended ROAS across Meta and Google in Vaca Chips’ first 12 months. With little brand recognition but powerful branding, Meta was used to drive awareness and create demand, while Google captured high-intent searches across niche and branded terms. This created a balanced acquisition system that scaled efficiently from day one.
$89.23
Average Cost Per
First Time Customer
Through a coordinated strategy across paid acquisition, email marketing, and organic social, Vaca Chips saw a 467% increase in total orders within the first 6 months of working together. Paid ads were built specifically for new customer acquisition, while email and social strengthened retention and brand loyalty, creating a system that consistently drove revenue growth.
10,000+
Memberships Generated
Through Our Growth System
By pairing high-intent Google campaigns with Meta prospecting, Vaca Chips acquired new customers at an average cost of $45.97. With an average order value significantly higher than acquisition cost, this created a highly efficient growth model that allowed spend to scale while maintaining strong unit economics.
Summary of Results
The Strategy Behind
The Growth
We developed a repeatable launch framework designed to generate immediate traction within the first weeks of opening. Instead of relying on manual outreach, campaigns were deployed prior to and during launch to build a pipeline of qualified leads.
Launch strategy focused on:
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Pre-opening lead generation campaigns with membership-focused end-goal
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Grand opening offer positioning
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Localized targeting by store radius
This ensured each location entered the market with momentum, not guesswork.
New Store Opening Launch System
Growth required more than one channel. It required control across the entire customer journey.
Meta Ads were used to generate demand and introduce offers to new audiences, while Google Ads captured high-intent users actively searching for services like IV therapy, cryotherapy, and wellness treatments.
Channel strategy included:
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Meta lead generation campaigns for new client acquisition
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Retargeting to re-engage interested users
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Google Search campaigns to capture ready-to-book traffic
This created a balanced system that both generated demand and converted existing demand into appointments.
Demand Generation + Intent Capture
Lead-to-Booking Conversion System
Campaigns were structured to not only generate leads, but to move users toward scheduling as quickly as possible. This included retargeting, booking-focused messaging, and alignment with each location’s follow-up process.
Conversion strategy focused on:
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Lead form + booking optimization
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Retargeting users who didn’t immediately schedule
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Driving traffic directly to booking pages when possible
Rather than relying on manual follow-up alone, the system was built to continuously push leads toward becoming booked appointments.
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