How CNC Pumps Went From Zero Online Presence To Capturing 60%+ Of All
High-Intent Search Queries
Industry
Pump & Well
Repair
Location
Redding,
California
Year Founded
2023
Services
Google Ads
About CNC Pumps
CNC Pumps is a third-generation, family-owned water well and filtration company serving Redding and the greater North State. With deep technical expertise and a reputation built on honest, no-pressure service, they entered the market ready to deliver high-quality work from day one.
However, despite their experience and legacy, they had no existing online presence. No website. No Google Business Profile. No inbound lead flow.
At the same time, the stakes were immediate. As a family-run business, they needed to generate revenue quickly and establish a consistent pipeline of high-intent service calls.
To solve this, we helped maximize their digital foundation from the ground up. This included launching a fully optimized website, establishing and ranking their Google Business Profile, and deploying a Google Ads strategy designed to capture urgent, high-intent searches like “no water,” “well pump repair,” and “water pressure issues.”
With a limited budget, the focus wasn’t on traffic. It was on visibility where it mattered most, turning emergency search demand into real calls and booked jobs from the very beginning.
60%
Online Market
Impression Share
Starting from zero online presence, campaigns were built to prioritize high-intent local searches across Redding and the surrounding North State. With a limited budget, the focus was on capturing the most valuable search demand rather than maximizing reach. This approach allowed CNC Pumps to quickly establish visibility where it mattered most and compete with established providers from day one.
$8.63
Cost Per
Phone Call
Campaigns were optimized specifically for inbound calls, not website traffic. By targeting urgent, problem-aware searches like “no water,” “well pump repair,” and “low water pressure,” we ensured every click had real intent behind it. This resulted in a highly efficient cost per call, turning emergency search demand into consistent, high-quality inbound leads.
500+
Jobs Generated
Through Google ads
With no existing website, Google Business Profile, or inbound pipeline, CNC Pumps needed immediate traction. By combining Google Ads with a properly built digital foundation, we created a steady flow of incoming calls and service requests. From day one, search demand was converted into real conversations, creating a predictable pipeline of booked jobs and revenue.
Summary of Results
The Strategy Behind
The Growth
CNC Pumps entered the market with no website, no Google presence, and no inbound lead flow. With a limited budget, campaigns were built to capture only the highest-intent searches from day one. Rather than targeting broad traffic, we focused exclusively on urgent service queries such as “no water,” “well pump repair,” and “low water pressure.”
Keyword strategy focused on:
-
Emergency-driven searches
-
Service-specific, bottom-of-funnel queries
-
Local intent across Redding and surrounding areas
This approach ensured every dollar was spent capturing demand that was ready to convert immediately.
Intent-Based Market Entry
For CNC Pumps, calls drive revenue. Not clicks, not website visits.
Campaigns were structured to prioritize inbound phone calls by using call-focused ad formats, Google Business Profile placements, and frictionless paths to contact.
Campaign structure prioritized:
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Call extensions and call-only campaigns
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Sponsored Google Business Profile placements
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Minimal friction between search and contact
By removing unnecessary steps in the funnel, search demand was converted directly into phone calls, increasing both lead quality and response speed.
Call-First Conversion Architecture
Budget Discipline & High-Ticket Focus
With limited startup capital, the goal was not to dominate the entire market, but to control the most profitable segments of it.
Budget was intentionally allocated toward high-value service calls rather than lower-intent or low-ticket traffic.
Optimization focused on:
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High-intent phrase match targeting
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Negative keyword filtering to eliminate wasted spend
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Prioritization of higher-value service keywords
Rather than chasing volume, campaigns were engineered for efficiency, profitability, and sustainable growth from day one.
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