%20(1)%20(4).png)
About Bertagna Family Farms
Bertagna Family Farms is an almond & walnut farming operation rooted in California’s Northern Valley. For decades, the Bertagna family has focused on producing high-quality almonds & walnuts.
Like many farms, most of their business historically relied on wholesale distribution and regional buyers. The Bertagna family came to CRP Marketing with a clear goal: expand beyond traditional channels and build a direct-to-consumer e-commerce business that could introduce their almonds to customers across the country.
Rather than relying solely on distributors, the strategy focused on creating a scalable digital system that could generate consistent online sales while preserving healthy margins for the farm.
To accomplish this, the strategy focused on driving high-intent traffic to their website, converting those visitors into customers, and building a system that could generate repeat purchases over time.
4.69x
Return on Ad Spend
Paid campaigns were restructured to focus on Bertagna Family Farms’ highest-performing almond products. By aligning Google Ads with high-intent search & Google Shopping traffic and supporting those campaigns with Meta retargeting, the brand was able to capture shoppers actively looking for farm-to-table almonds online. These efforts resulted in a 4.69x ROAS across a 3-year period.
56%
Average Annual Growth By Revenue
With a limited office team and budget, the goal was to scale Bertagna Family Farms’ online store without disrupting their existing wholesale operation. Campaigns were structured around generating predictable order volume and steady recurring revenue rather than sudden spikes in demand. This approach allowed the brand to grow an average of 56% year-over-year while keeping fulfillment manageable for the team.
36.7%
Return Customer
Rate
To increase customer lifetime value, we built a system to re-engage customers around the time they were likely running low on almonds or other products. Around three months after purchase, customers enter a reorder sequence supported by email campaigns and Meta retargeting ads. This structured system has generated hundreds of thousands of dollars in repeat purchase revenue while maintaining a strong returning customer rate.
Summary of Results
The Strategy Behind
The Growth
Google Ads campaigns were implemented to capture customers actively searching for almonds and other premium nut products online. By targeting high-intent search queries and product-focused keywords, Bertagna Family Farms was able to reach shoppers already in the market for high-quality almonds.
This allowed the brand to consistently generate qualified traffic and efficient purchases while expanding their direct-to-consumer reach nationwide.
Capturing High-Intent Buyers with Google Ads
With a limited office team and budget, the goal was to scale Bertagna Family Farms’ online store without overwhelming internal operations. Campaigns were structured around generating steady, predictable order volume rather than sudden spikes in demand.
By focusing on proven products and scalable advertising channels, the brand was able to grow online revenue an average of 56% year-over-year while keeping fulfillment manageable for the team.
Scaling Predictable Growth Through Structured Acquisition
Driving Repeat Purchases with Reorder Retargeting
Because almonds and other nuts are naturally consumable products, a system was built to re-engage customers around the time they were likely running low. Approximately three months after purchase, customers enter a reorder sequence supported by email campaigns and Meta retargeting ads.
This approach helped increase customer lifetime value while generating hundreds of thousands of dollars in repeat purchase revenue from existing customers.
01.
02.
03.
Stop guessing. Stop wasting budget on ads campaigns that don't convert. Tell us about your business and we'll show you exactly how we'd build a Ads growth system that produces real customers.
Free Ads growth audit & strategy call
Custom Ad Account Structure Recommendations
No long term contracts, we earn your business every month
Best fit for brands spending at least $1,000 per month on advertising and ready to scale beyond basic campaigns.