Google's Keyword Planner is an excellent tool for any marketer looking to maximize their advertising reach.
With pre-populated monthly search volumes and CPC estimates, it allows you to identify the most relevant keywords to your product or service. It also includes keyword suggestions related to the ones you've already entered, as well as those with high commercial intent that might not have shown up in your initial research.
You can even use this tool to estimate how much it will cost per click on Google Adwords for each of these keywords—a critical piece of information when it comes time to create an online marketing budget!
This article will provide some helpful tips on using Google's Keyword Planner so that you can be sure to maximize your target outreach.
What Is The Google Keyword Planner?
The Google Keyword Planner is a tool made by Google to help advertisers reach their target audience by selecting the right keywords for their ads. The main reason why companies use this tool is that it allows them to plan and make the best out of their marketing campaigns.
It can help both advertisers who are new to the platform and those already familiar with it.
The first group of advertisers can use it to plan their ad campaigns since they will see which keywords are relevant and which ones show a higher interest in search engine traffic.
Also, they will know how much it will cost them so that they can calculate their budget and maximize their profits.
On the other hand, those who already know how ad campaigns work can use the keyword planner to test different keywords and see which ones will produce the best results.
Can You Use The Keyword Planner Tool For On-Page SEO?
The short answer is yes; it can be used for on-page SEO.
Although the Google Keyword Planner is primarily used for PPC campaigns, you can see which keywords your competition is ranking for and see the search volume for keywords.
You can use this information to find new keywords and make sure that your pages are optimized for them.
The great thing about this tool is that you can have all the information you need in one place and, because of this, create a plan to rank better than your competition organically and with paid ads.
Develop a List of Keywords
Before you can start to estimate the potential cost-per-click on Google Adwords, you need to have at least one or two related keywords to work with.
You can find these by reviewing your website analytics reports, as well as customer feedback.
If you don't have a keyword list, you can use the Google Keyword Planner Tool to discover new keywords relevant to your niche.
If you have a list of keywords related to your business, you can brainstorm a more extensive list using the planner tool.
This will give you the potential audience size you are dealing with, which will help you to determine which keywords and keyword phrases are the most profitable to bid on.
You can also include negative keywords and other filters to narrow down your results.
Doing this research can help you save money in the future by not bidding on any keywords that are too competitive or have no search volume.
Use Your Competitors Keywords
Another way to find keywords that will work for you is to use your competitors.
Find a few websites in your industry that are ranking on the first page of Google and paste them into the keyword planner tool.
By reviewing the keywords your competition is bidding on, you can find additional keywords you may not have chosen before.
Once you have your list, it's time to start creating your PPC budget.
How Much Should I Be Spending On Google Ads?
Several factors affect the cost-per-click (CPC) on Google Adwords.
Many businesses make the mistake of only focusing on the number of clicks they get when in reality, they should also be focusing on how much they spend after those clicks.
Spend your budget and track results based not just on the number of clicks but also on cost per conversion.
The higher the bid per click, the more ad space is available to you in Google's search listings.
You will also get more exposure through Google's Product Listing Ads, YouTube ads, and display network ads.
Do not bid on keywords based on how much you would like to pay but instead base your bid price on the average cost per conversion.
This will give you a more accurate idea of how much you should be paying. When deciding on how much you should spend, consider cost-per-acquisition, return on investment, customer lifetime value, brand impact, and more.
Google Keyword Forecast Planner
The Google Keyword Forecast planner can help you determine how much to bid but still requires some analysis on your part.
It is an invaluable tool for estimating the popularity of search terms and which ones will receive more traffic in the future.
This can help you determine how much to spend on some keywords and whether they will be profitable.
You can expect changes in estimated traffic by checking this tool monthly and evaluating fluctuations from month to month. If you have a seasonal business, like an HVAC company, you can adjust your keywords to match the seasonality of your business.
The planner tool estimates how many times people have searched for specific keywords or phrases.
How To Use Google Keyword Forecast Planner
1. Go to https://adwords.google.com/ko/KeywordPlanner
2. Sign in with your AdWords account
3. Click on Get Search Volume and Forecast
4. In the search box, enter a keyword or phrase and select "Get ideas" from the drop-down menu
5. Review estimated monthly searches, the average cost per click (CPC) for each keyword, and the suggested bid by clicking on "Forecast."
Budgeting For Your Campaigns
One of the most challenging things in a pay-per-click campaign is matching your budget with your needs. You want to get as many clicks or conversions as possible, but you also need to watch the bottom line and spend your money responsibly.
The best way to get more clicks than you paid for is by targeting long-tail keywords. A long-tail keyword is a phrase that people use to find something online.
For example, if you sell shoes on your website, a long-tail keyword might be "black flats," whereas a broad match keyword would be the word "shoes" or the phrase "buy black flats." With Google's Keyword Planner, you can discover different long-tail keywords to use in your campaign.
Google's Keyword Planner is a great tool to use when setting up your pay-per-click campaign. When you have selected just what kind of ads you want and how much you are willing to spend, Google can help you determine which keywords fit best for your campaign.
Know Your Metrics
Knowing your campaign metrics gives you an idea of how much you can spend and what sort of return on investment (ROI) you might be able to get.
Four essential questions need to be answered before setting up your campaign:
How much am I willing to spend?
What sort of keywords do I have in mind?
How many conversions will I get from a customer?
What is my campaign's goal?
Once you answer these four questions, your ads should be ready for launch. Remember, Google also has a goal: they want their customers to get the best return on their investment.
Conclusion
Using Google's Keyword Planner is a simple way to find the right keywords, set up your campaign, and get an idea of how much you can spend.
Use the four metrics above to help decide what keywords are best for your target audience, and watch your ad campaigns take off!
And remember: it's not good enough to find the right keywords; you still need to convert them into customers!