Google Ads, Social Media, Website SEO,... and More.
In order to be successful in business, you need to be creative. Bright people know it’s a myth that only highly intelligent people are creative. That means that even if you’re not smarter than most people, you still have the potential to wield amazing creative powers.
In 2022 it will be very important to utilize your creative powers to stand out from the crowd. The competition will be just as abundant as it is now, and even more so than in 2021. Businesses will have to do something different from other companies to stay afloat in challenging markets. Whether that means creating new products or simply finding a new way of marketing old products, you should use your creativity to set yourself apart from the competition.
If you still aren’t sure what your competitors are doing, a great way to find out is by using Google Alerts. Set up a Google Alert for your business and other similar businesses - this will give you an idea of what people are talking about regarding your business objectives.
We'll go through marketing strategies you should implement in your business in 2022.
If you are running Google Ads, it will be tough to compete if you are only looking at the cost per click. Many marketers only judge their Google Ads campaign by how cheap they can get clicks.
Marketers must look at impact per click for Google Ads. With a focus on impact per click, you will have a marketing campaign to scale and increase your bottom line. Cheap clicks won't save you from your competition in 2022.
With the right buyer intent and a solid landing page, you can bring in people who will convert to customers. Of course, you will have to consider the costs associated with higher value clicks. Although your cost per click will undoubtedly increase, you will get more predictable results, and you will be able to scale your business more effectively.
Monitor Your Analytics
Don't overlook the data that your Google Analytics tracking provides you. Monitoring where new customers are coming from, what devices they are using, and when they view your website will give you a better idea of who your audience is.
This allows you to build a buyer persona that can help guide your marketing strategy decisions. It will also help when crafting new ad copy and landing pages.
Invest the time to learn the real buying triggers of your audience.
In 2022, marketing through social media can be very effective if done correctly. One of the most prominent mistakes marketers make is never changing from a routine. What worked five years ago won't necessarily work in the same way in 2022.
Having a social media strategy that is up-to-date with current trends will ensure that you connect with your customers where they are.
Social media marketing is no longer a fad; it's an essential part of any business marketing strategy. In 2022 you should be experimenting with multiple social media platforms to see which one works the best for your business and your customers.
Don't Get Stuck On One Platform
Just as technology, social media trends and how consumers use social media change over time. So do your customers' buying behaviors.
Many marketers think that because they had success on Facebook in 2018, they will have success there into the future. This logic is extremely flawed and can put you behind your competition very quickly.
Although Facebook is effective for some businesses, it may not be the best option for you. If you aren't on Instagram, Pinterest, and TikTok already, start experimenting with these platforms to see which one works best.
Make sure you are monitoring your analytics closely on all these social media platforms so you can determine where your customers are coming from and what they are engaging with the most.
Email is still one of the most effective marketing channels in 2022. Many marketers neglect their email lists because they don't see the results immediately.
It takes time for your email marketing efforts to build up and it might not bring in hundreds of new customers overnight, but it will pay off if you are consistent with your emails.
Scheduled emails will keep you top of mind and remind people of the value they get from you. You can also use your email list to ramp up customers on new product releases that compliment or enhance previous purchases.
If you haven't started building an email list already, it's time to start now because this will be one of the more essential strategies in 2022. There are many ways to go about this, but you can start with adding an opt-in box on your home page.
Use Your Customer's Language
Using your customers' language to describe their problems and pain points will help you appeal directly to them. You’ll want to do thorough research to uncover their exact words, so be sure to ask questions on social media, forums, and online groups.
In your email marketing efforts, you can also do this to ensure that the copy speaks directly to your customer's thoughts, concerns, and fears.
Remember, millennials are internet savvy, so they may be more likely to ignore advertisements than previous generations. The only way you will get their attention is by speaking their language.
In 2022, Google’s algorithm will continue to change and adapt. SEO will become more complex in 2022, but it also means that you can rank well if you stay ahead of the curve.
Content will probably be one of the most important focuses for your SEO in 2022. Google favors the quality of content companies provide to their customers over keyword density or backlinks.
Your content needs to be authentic. Don't be spammy with your keywords or try to stuff them in everywhere. Focus on creating helpful posts which will keep people on your site longer and encourage them to return more frequently.
Give Users Direction
Your content should help users move through your site and get the information they are looking for.
If you are having trouble with this, then take a step back and reevaluate what your customers need to accomplish by visiting your site.
The easier it is for them to get the information they came for, the more likely they will return.
You also need to help users transition to the next step in their research or buying process.
You can do this by internal linking to pages with content that takes users to the next step in their journey. This will help increase time on site, keep consumers in your buying journey and create more value.
Keep Your Site Automated
With all the new updates coming out, it's harder for marketers to keep up with the demands. Keeping your site automated will help save time to focus on other marketing areas in 2022.
Scheduling posts ahead of time and email automation are two great ways to automate your content so you can focus on other marketing strategies in 2022.
Use tools to create consistency but also to provide value to your audience.
Focus On Impact
For 2022 you should focus on the impact of your marketing strategy and less on how much you do. Doing many things that have little to no impact can be a waste of time and not move the needle for your business.
Too much can also clutter the customer's focus and cause them to ignore your message.
Every post and piece of content should provide value and impact the customer. It should serve to build trust and loyalty, so they become raving fans of your brand.
Keep up with industry changes, but don't go overboard trying to do everything under the sun. Stick with what works and do less.
It's essential to keep your marketing strategy updated and impactful for 2022. Keep your site automated, SEO current, give users direction, focus on content quality, and automate social media posts and email marketing.
Focus on what works in the short term but anticipate changes in the long run so you can adapt.
As with any strategy, you should always be willing to reassess your plan and change direction if needed. Even the best-laid projects will need some updates as time passes.
The more effort you put into marketing now, the easier it will be in the future when demand gets higher for your product or service. Set yourself up with a powerful online marketing strategy that will make 2022 your best year yet.