All online businesses want targeted traffic to their websites. And although getting them involves serious work, knowing how to scale Google shopping ads for your e-commerce business could make this work less strenuous and your business more profitable.
The trick is to understand and implement your knowledge on Google ads for your e-commerce business onto an optimized marketing strategy. But first, let’s understand why Google shopping ads are essential for your e-commerce business.
Several combinations of the variety of Google shopping ads and campaign types with digital marketing strategies like Facebook and E-mail are used as advertisers to reach the exact attributes of potential customers you need at each particular time.
Your business can reach a larger audience if the proper Google Ads campaign is perfectly utilized and you earn a lot of profit, and I mean a lot.
HOW DO GOOGLE ADS WORK?
Now that you know why you should use Google ads, the next is to effectively create a well-optimized Google Ads strategy for your eCommerce business and to put it out there to spread out and increase traffic.
Your business ad is placed on the top, side, or bottom of search pages on any Google-optimised software like E-mail, YouTube, Facebook, and other relevant websites. To obtain this, you need to add specific bidding keywords or search terms.
The success of your google ad depends on the type of campaign used, the importance your keywords carry, the ad copy and headlines, and the destination URL.
WHY ARE GOOGLE SHOPPING ADS EFFECTIVE?
If this is just another marketing-advertising strategy, what makes it so unique? And what differentiates it from the standard text ads of ads word campaigns? Since the creation of Google, it has been breaking grounds and records to the point that it has broken its own record severally, with more than half the world’s population using Google search engine.
Therefore, using Google ads tools makes your e-commerce business available to people who use the google search engine, which is an average of 22% of paid search clicks.
Your product image, cost, and business name stand out with specific reviews and shipping details all found on the google search drive and at on single glance, making it a better option for marketing advertising.
USING GOOGLE SHOPPING ADS FOR BUSINESS
Google merchant center and AdWords are the two separate platforms used for google shopping ads for all businesses, and they are implemented as follows;
You are first to set up a Google merchant center account. This account allows your business data to be sent to Google, and there is an onboard guide to assist with the entire process.
Next, your signup to create a shopping feed; this shopping feed includes the items or products available in your store. This shopping feed also grants Google access to information that will be added to the product listing ads.
You then link your Google merchant center account and your Google ads account; a ‘link account’ option is located at the ‘ads’ section.
Although you can create your campaign with the merchant center, using it is makes it a better option for setting up your shopping campaign. With Google AdWords, you have the option of creating separate campaigns for particular products; this option is located at the ‘advanced shopping settings’ where you can make necessary changes. You can also prioritize a specific product through ‘campaign priority.’
Creating a campaign is easy to accomplish since you will not have to focus on keywords. Google then uses the product data feed you have provided as ads in relevant searches. You control the title, category, and description while Google provides the data feeds with the keywords for each product.
HOW TO SCALE GOOGLE SHOPPING ADS FOR YOUR E-COMMERCE BUSINESS
Once you know how google ads work, why google shopping ads are effective, and how to use google shopping ads for your e-commerce business, you can now utilize them to increase traffic by:
USE BETTER IMAGES
When good-quality photos of your product are used, it catches the attention of potential customers. A picture with excellent quality, background, lighting, and has been retouched will increase traffic and conversions.
ADD RATINGS AND REVIEWS
Including ratings and reviews is of crucial importance to the progress your product makes. These ratings and reviews can be extracted from your website, but it takes a minimum of 3 reviews on each product and more than 50 for all your products for the rating feature to be displayed in Google shopping ads.
FOCUS ON BEST-SELLING PRODUCTS
Although you can create specific and targeted campaigns for each product and prioritize campaigns, it is advisable to concentrate on your best-seller to increase conversion rate and traffic.
MAKE CHANGES TO YOUR BIDDING PRICE
Pay attention to progress and changes as the week goes by and assess if an adjustment would be necessary by readjusting your bidding price when needed, also consider your customers while making these changes. You can increase your bid even higher than if your product is of suitable value; this can guarantee a better profit in the future.
BENEFITS OF USING GOOGLE SHOPPING ADS
Understanding why Google shopping ads are a better advertising strategy will help you adjust fully to its use and how it can boost your business. Here are some benefits of using Google shopping ads over text-only ads:
Your product reaches a more significant number of customers, and when a keyword is searched, your product pops up in the search result all over the globe.
FASTER CUSTOMER REACTION
With each search result, there are unique features that put each product apart. With quality pictures, getting a faster reaction from your customers becomes more accessible and less stressful than before, so accessing your product becomes a click away.
BETTER QUALITY LEADS
Some customers already know their way around Google when searching for a product and will have done a great deal of research on the product and the company name. If it turns out to be a Google shopping ad, their interest is spiked up, and they are likely to visit the website, and Google will likely have only products with an excellent rating in the lead.
HIGHER CONVERSION RATE
High conversion rates produce quality leads. The conversion rate on Google shopping ads is 28% higher than text-only ads. And customers who visit your website are prone to know the products and their cost already.
E-commerce is an ever-changing, ever-growing, and diversified industry where competition is fierce. To stay on top, you have to think ahead both in production and in advertisement.
Your marketing strategy determines how much traffic your website brings in and how much profit you make from it. And a plan that balances both is Google Shopping ads, but it will only work in your favor if utilized well.
Its advantages are limitless, and its results are organic and profitable, but you must use your best-seller and have it optimized for Google shopping ads. So, if you are desperate to boost your sales, you should consider Google shopping ads.