Ever clicked on an advert on social media or google, and it takes you to a page where it felt like the content was directly speaking to you, and you’re compelled to take action? These pages are called Landing pages.
A compelling and highly informative landing page can be written by anyone when you know the tips and tricks.
A good landing page should convey all necessary information that lures potential customers while simultaneously increasing conversion rates and your business marketing.
What then is a landing page? What are the benefits of landing pages? And how do I create a landing page? Keep reading as I explain in detail.
What Is a Landing Page?
Landing pages are separate web pages with a focus on driving traffic to your site. They usually have a single product as the main focus, with all information on the age only referring to that single product.
Landing pages intend to grasp audiences’ attention and have significantly fewer links, so readers are not distracted, with straight-to-the-point information and a call-to-action.
The majority of marketing goals on increasing conversion rates, traffic, leads, and business growth goals are equally achievable through landing pages.
An excellent landing page will bring about immense conversion rates to achieve business or marketing growth goals; aim for this.
It is one of few yet efficient marketing tools that convert traffic to leads faster, usually promoted through Google AdWords, Facebook Ads, and LinkedIn.
Landing pages could be a standalone page, homepage, or a page for that specific campaign, sale, or product.
Although landing pages are different from homepages by how the page is found, home pages are found through social media or conversations while landing pages use high-ranking search results or keywords.
As a homepage, its sole purpose is to inform and be a gateway to all information on the site, increasing conversions.
Benefits of Effective Landing Pages
Of course, the primary purpose of effective landing pages is to attain increment in conversion rates, but beyond that, an effective landing page could also;
Raise the SEO ranking of your page; because landing pages are promoted through paid boosting software like Google AdWords. This boosting software move the landing pages to a higher rank.
Promote your product, business, an upcoming sale, or company to people who search for similar topics
Place marketing goals or specific sales to a focus of getter higher conversion
Give chances to separate and monitor the progress, growth, and success of an exact goal, keyword, or product.
Make the sale process more efficient since all necessary information on either buying, subscribing, signing up, or joining your site is directly found on the landing page without going beyond that page.
How to Create a Landing Page With High Conversions
There are no standard manuals on how to create the perfect landing page, but there are steps with information and guide to help see you through the process, and here are a few:
Select a Landing Page Builder With Care
In years back, companies hired graphic designers and professional UX to create custom designs; now, several cost-effective solutions are available and accessible.
Even though this has brought about different choices, selecting the best is now the problem.
A well-designed landing page must have functionalities like A/B testing capabilities, enabling you to have the most effective design and a drag-and-drop editor to help design your landing pages without using codes.
It must also have collections of fully customizable templates and analytics dashboards to track landing page views, bounce rates, average time on page, and conversions.
Choose Your User Experience
Never ignore your user experience (UX) principles. A great UX solidifies the trust of your visitors, and great trust increases conversion.
You can improve your UX design by being clear and concise in your headline and providing a more definite look at what you’re offering.
You can also improve UX designs by displaying logos, testimonials, press mentions if available, and the very sense of urgency like a countdown timer to lock visitors’ attention.
Avoid brand inconsistency as it is the most significant adverse effect on your landing pages that could deter visitors, killing off conversion.
Another landing page conversion killer is linked to free ebooks and guides that distract your landing page and cause confusion.
Use Catchy Headlines
The headline is the foundation of a remarkable landing page, and a catchy headline will draw in the attention, interest, and understanding of your audience.
Catchy headlines compel visitors to want, learn, and find out more about what you are offering. So, your headline must grab their attention, contain needed information about your product or services, and be short.
Note that a headline that complements an image explain the product or service is most suitable for landing pages.
Use Persuasive Subheads
A killer or catchy title requires compelling subheads to have it all balanced out. Beyond that, persuasive subheads compel visitors to stay just as a catchy headline compels them to look.
A catchy headline and persuasive subheadlines are the two pieces that covey the power of a landing page with high conversions.
As mentioned, its content must be persuasive; it must carry more detail and depth than the headline.
Do note that explanations do not necessarily have to be after every compelling statement; that way, the interests, and desires of visitors stay on the rise while still on your page.
Remember, there is no unique formula for writing landing pages, but your content must be arranged in a straightforward way that efficiently explains everything your product, business, or company has to offer.
In doing that, you connect better with readers, get them to stay, trust is built, and conversion rates increases.
An essential component of landing pages that works exceedingly well is visual content, i.e., pictures.
It is a fact that the brain process images faster than text, at a rate of 60,000. This means visitors will tend to be affected by images on your landing pages than text.
In selecting pictures, ensure that they are large, they are relevant to your services or product; it could be a picture of your product or an action depicting the service you are offering, and the pictures must be of high-quality.
Set Your Site Speed Right
Short attention spans known to websites should never be heard from landing pages because your intention is not just to raise conversion rates; it is also to get visitors to subscribe to your page or buy your product.
If your landing page loads slowly, people with even slower internet will have no interest in your landing page and won’t stick around.
You can improve your landing page load times by using a content distribution network (CDN) whose purpose is to circulate content from servers closest to visitors in a specific geographic location, thereby reducing page load times.
You can also optimize your images by compressing them in PNG or JPEG format and resizing the pictures.
Using accelerated mobile pages (AMP) developed by Google can cause your page to load faster.