Your Quick Turnaround Strategy.
Businesses often make mistakes and face setbacks, but it's how they react to those situations that matter. When you're dealing with a hindrance that affected your Black Friday numbers, the best thing to do is to have strategies in place to overcome these challenges.
There are effective methods that can help turn things around quickly if applied correctly.
Remember, it is crucial to remain calm and collected even if you face a situation that seems out of your control. It is natural to feel overwhelmed, but you don't want this feeling to affect your judgment or decisions.
Don't let past mistakes define how future sales will be achieved; instead, use them as lessons learned.
We've created a holiday marketing guide with some ways to improve your sales after Black Friday.
Why Your Black Friday Sales Were Low
There are several reasons why your Black Friday sales might have been low.
It's important to understand where the mistakes were made, recognize what went well, and go over what you want to improve next time.
Reviewing past data could give clues to how well or how poorly you performed during this holiday season. By understanding what went wrong, you will be able to improve your future sales.
One factor that may have led to lower than expected Black Friday numbers could be the lack of product inventory. If you weren't fully stocked, it could mean that customers couldn't purchase what they wanted and opted out of making a purchase altogether, which would ultimately hurt your Black Friday sale.
Another reason Black Friday sales may not have been what you expected could be that you lowered your prices too much, and there wasn't enough profit to be made.
Motivation, in general, is another crucial factor to look at when it comes to improving sales.
If you didn't motivate and engage your customers during the off-season, they might have been less enticed to purchase from you on Black Friday.
Customers are more likely to buy from a business that has effectively engaged them consistently throughout the year.
It's time to move forward and improve your sales.
Fortunately, there are ways to improve your Black Friday numbers that have worked for other businesses. By being adaptable and resourceful, you can turn things around quickly.
Offer Online Promotions
One way to improve your sales is by offering online promotions. Get creative and be specific in what you provide, so the sale isn't just about the price. Still, it's also about being interesting or giving additional incentives for people to purchase.
The best strategy is one that matches the product or service you are selling with an ideal customer that you can reach through a variety of different mediums. It's essential to find the right audience and address their needs by sending emails, creating ads on social media, or running targeted ads on Google.
Customer Relationship Management
Another way to improve your post-Black Friday sales is to motivate current customers and acquire new ones.
Keep in mind that loyal customers are most likely to purchase from you again, so keeping them reliable and engaged with your brand is very important.
Priming a customer for a post-Black Friday sale starts off as early as the Saturday after Black Friday. For example, you could release a short video that thanks customers for their loyalty and support.
You can then follow up by sending them personalized emails offering exclusive deals or coupons just for them.
Create Limited Time Bundles
Black Friday isn't just about Black Friday anymore. Bundling products and creating limited-time offers that will entice shoppers is a great way to increase your average customer order value.
If done correctly, this could lead to customers spending more money on your products and giving them more value than they would get with stand-alone products.
Offer Free Shipping
Free shipping is one of the most popular offers online retailers can give to customers. This provides an incentive for customers to purchase and allows them the convenience of not having to spend extra on shipping costs or time navigating around traffic and long lines at the stores.
Offering free shipping gives customers another reason to make a purchase sooner than later because they feel they are getting a good deal.
One of the best ways to improve post-Black Friday sales is by implementing some type of free shipping offer, so customers are given an incentive to purchase from you again.
Release a New Product
There's a good chance you have been working on a new product for a while and maybe even had it ready for Black Friday but decided against releasing it.
Post Black Friday is the perfect opportunity to release a new product because you can get ahead of your competitors by having something no one else has quite yet.
If done correctly, this new product could lead to new customers and revive some of the current ones you lost over the holiday.
A new product release is a great way to engage your audience on social channels and email lists.
Text Your Customers
A great way to improve your post-Black Friday sales is by utilizing text message marketing with your customers.
On average, you could see a 65% increase in customer engagement and conversions just by using text messaging in place of email marketing and social media interaction.
Customers can also be informed quickly when you have sales or discounts.
If you are looking for an immediate way to get new customers, offer an incentive for them to sign up for text messages. You can accomplish this by giving a discount or by providing a free digital product.
Utilizing text messages allows you to connect with customers more personally and discuss what they want from your company.
Offer Referral Incentives
Offering referral incentives is a great way to increase post-Black Friday sales.
If done correctly, this can lead to customers referring more people than they would have on their own and thus leading to an increase in your customer base.
You could give existing customers the option of bringing new customers who spend over $10 on their first purchase the ability to receive $10 off their next purchase.
This is a great way to reward existing customers for referring new ones and encourage them to continue to purchase from you.
If done right, this can lead to increased customer loyalty, new customers, and an increase in product sales.
Engage Your Audience on Social Media
Engaging your audience on social platforms is a great way to increase post-Black Friday sales.
You can post photos of your happy customers, engage them with contests, and answer any questions potential customers may have about your products on social media.
Social media interaction is a great way to keep your audience up-to-date on what's going on with the company and have an open dialogue with them.
This can lead to new customers, improved customer experience, and increased product consumption if done correctly.
Segment Your Customers
If you want to improve post-Black Friday sales, segmenting is an important step.
Segmentation is the process of dividing your customers into groups based on specific information. This helps determine their wants and needs so you can tailor your offers toward them more efficiently.
For example, you might have two different buyer groups: one group that has purchased a particular product you offer and another that regularly buys another product.
By knowing the difference between these two groups, you can better direct offers toward them rather than treating everyone the same way.
Focus on New Customers
The last way to improve post-Black Friday sales is by focusing more on new customers instead of those who already know about your brand.
If you are trying to increase sales, focus on marketing your product to those who don't know about it yet.
This is a great way to increase your customer base, create brand awareness, and set the stage for future purchases.
You can accomplish this by using social media to promote your product, utilizing ads on various platforms, and offering referral incentives.
Once you have established an increase in sales, focus on keeping that momentum going throughout the year not just during holiday sales.
Final Thoughts
If Black Friday didn't go as planned, do not despair. There are plenty of ways to increase your sales and get customers excited about your products once again.
Text messages, social media interaction, segmenting your customers, and focusing on new ones are all great ways to boost sales that you should also focus on long after the holiday season is over.
By utilizing these strategies, you can increase your sales and keep your customers happy all year long.