Businesses are always looking for new ways to connect with their customers effectively. Knowing where your customers spend most of their time is important for any business to form a relationship with them. Considering the fact that nearly 3.1 billion of the population is using social media today, it is time to rethink your marketing strategy. While almost all of the businesses are using some kind of social media marketing, some are lagging behind. For these businesses, it is about time they start understanding the importance of going social.
Here are five reasons why your business should definitely go social this year:
1. Gain Significant Exposure
Through social media, businesses can create exponential brand awareness. The ability of customers to share and like your posts on different platforms increases your visibility significantly. Social media platforms give businesses a chance to reach a large number of customers with a single click. Your marketing campaign can reach people from all over the world, provided you can make it appealing for your target audience. Social media platforms offer businesses an interactive medium through which they can make effective marketing decisions.
2. Create Valuable Relationships
By connecting with your followers on social media platforms and addressing their concerns, you make them feel valuable. This goes a long way in creating treasured relationships with your customer base. Hence, through social media, you can identify which of your customers are facing problems and provide them with customer service on the spot.
By getting access to customer feedback, you can gain ideas about ways to improve your products and services. Moreover, by regularly checking up on your followers, you can remind them of your products. This helps you increase customer retention. By staying close to your customer base, you create unique relationships that go a long way.
While other marketing techniques tend to be relatively expensive, promoting your business on social media, isn’t. Social media marketing is an affordable way for new and small businesses to reach their target audience. You can also test your marketing campaign prior to its launch on social media and see what kind of response you get. Social media is, therefore, an extremely cost-effective way of marketing your products and services.
4. Increased Traffic
Attracting more traffic to your website is not as easy as it sounds. Businesses experience many problems when attempting to achieve this important goal. SEO and blog writing help marketers drive potential customers towards a business’ website. However, with the help of social media marketing, increasing traffic to your website is not a problem. By capturing the attention of your customers and listening to your needs, you can easily encourage them to visit your website. Once they are on the website, different CTA messages can convince them to make a purchase.
5. Build a Reputation
When you provide remarkable customer service through social media platforms, you can carve a solid reputation. Encourage your customer base to post reviews online so that other potential customers learn about your brand. In addition, when people witness your brand paying attention to the followers, they perceive you as a trusted name. Becoming active on social media is a great way of humanizing your brand and becoming approachable for your customers.
In today’s world, it is extremely important for businesses to have a strong presence on different social media platforms. Hence, without this form of marketing, you miss an incredibly fast and effective way of growing your business. If you're unsure how to start, or too busy running your business, we can help! We offer full service social media account management to help you along the way and remove the burden. If interested, please fill out the form on the "Contact Us" page, or email firstname.lastname@example.org.