Search engine optimization, or SEO, is necessary if you want an endless source of free traffic to your website. SEO is the process of designing and optimizing your website to rank high on search engines for the relevant keywords you have chosen. Your website appears on top of SERPs when people search for these keywords.
It is important to realize here that SEO takes time to start generating results. It can take anywhere from a couple of weeks to a couple of months to see results from your SEO efforts. In the beginning, there may be almost no organic search engine traffic on your site or your pages.
You have to remain patient until the changes in the SERPs start reflecting on your page, and you can experience an increase in targeted visitors to your website.
We will discuss some of the ways you can utilize organic traffic through effective SEO.
SEO starts with user experience. When a user lands on your website, they should be able to figure out what the page is all about and what information the page provides in a very short time.
The best way to make it possible is through extensive descriptions that you add to your web pages.
The meta tag is where you should use your targeted keywords because this is where the search engine spiders will come to understand what your web page is about. However, focus more on the user rather than search engines. Make sure you let them know what your web page has to offer.
Most of the time, people scan through a page instead of reading every word written there. In such cases, informative headings come in handy as it becomes easier for users to understand the page's content.
Therefore, it is imperative to choose your words carefully while writing headings because they are one of the most-read elements on your web pages. Headings should be short but informative. Put targeted keywords in them for the Google spiders.
Another essential thing about headings is to give them a hierarchical structure. In other words, make sure your main title comes first, followed by sub-headings and so on. This will help visitors know the order of importance regarding the content of a page or a website.
Search Engine Friendly URLs
These are user-friendly and help in deeper indexing of the pages by the search engine bots. These URLs should be deeper, simpler, and have a meaningful structure so that they can contain your keywords as well.
You can use keywords as anchor text for your links, but don't overdo this as this may give you a penalty. Using hyphens to separate words helps make it easier for search engines to read your links.
A URL should be clear and concise, making it easier to share the link with others.
The best way to make your site easier to navigate is by including keywords in the URLs of internal pages with similar content. This makes it easy for bots to index those links, which eventually helps in a better user experience.
Another way to improve internal site navigation is by including breadcrumbs. Breadcrumbs are labeled links within the content that show users their path through your site, so they don't have to page back and forth to find where they've navigated.
Users should have a definite path through the site. Having clear URLs and breadcrumbs makes it easier for users to navigate your site, which helps SEO.
Ease of Use
Another way to ensure that users have a better time on your site is by making sure the site is easy to use. An excellent example of this would be a website's homepage; it should include links to all other pages so that people don't have to go digging around for more info.
Navigation should also be easy to understand and use. If a person is trying to find the product page for an "Apple iPhone," it should be obvious where you want them to go, either the apple website or your marketplace website that has that specific item up for sale.
It's also essential that each page of the site be easy to understand and use; this goes for the sidebar as well. You don't want your customers to get lost or overwhelmed when learning about a product or service you're offering.
If people are having a tough time navigating around your site, it will become frustrating, and they will most likely leave and go elsewhere. This is bad because it means not only will they be visiting your competitor, but you've also just lost potential customers.
Search engines use page size as a key factor in their page ranking. Page size plays a role in how fast or slow a website loads into a user's browser.
If a page is too big, the time it takes to load could deter users from clicking through to another page.
It would be best if you considered the following for your page size:
1. Image Size
Images can make up a large part of your page size. Note the dimensions, file format, and quality of each image to optimize its size.
Web browsers can render many different font types, sizes, colors, etc. Use only the characters that are needed to convey your message for faster load time.
Videos may help your website, but they can also use a lot of bandwidth and processing power. Keep videos as short as possible to reduce page size and loading time.
4. User comments and reviews
User comments and reviews can be an important part of your website. However, you should consider how long it may take for a user to read each comment before clicking away from your page. Make sure comments and reviews don't take up to much space.
5. Compression plug-ins
Use a plug-in to compress your code and files. Compression can reduce file size. WordPress offers several plug-ins that automatically compress your content.
These are some of the ways to manage page size. Consider all of these factors when creating your pages to help create a better overall visitor experience.
On-Page SEO Summary
When creating the HTML for any page on your site, it's necessary to consider what keywords you want that page to be listed for within search engines like Google. It's imperative to have these keywords in the title and the main content of the page.
You should also use keywords or keyword phrases in:
• Title tags and meta descriptions, which can be found under "Settings" once you're logged into your WordPress dashboard.
• The URL of a webpage, which is typically just above the title tag and meta description.
• Image names and alt tags, which can be found in your WordPress dashboard under "Settings" > "Media."
• Heading tags, which are <h1>, <h2>, <h3>, etc. The main heading should always be an <h1>.
Using these methods will help you rank for keywords and turn organic traffic into customers. If done correctly, you can increase your website traffic and sales.
SEO is a constantly changing method of bringing traffic to your website.
It's important to use many different sources for organic traffic, including social media, blogging, backlinks, and more. You must think about what is best for your users at all times.
The most powerful thing you can do is create compelling content that people want to read. People will share that content and click through to your site if it is relevant, helpful, and easy to read. If you can accomplish these three things, organic traffic from search engines like Google should increase dramatically.
Use on-page SEO when creating webpages and keywords in the title, content, URL, image names/alt tags, and heading tags to help boost your rankings.
Utilize organic traffic through effective SEO by following these simple guidelines.