Establishing a powerful relationship with your customers is the best way to improve customer lifetime value and customer satisfaction. One of the most effective ways to improve your brand image and connect with your customers is to reach them through a variety of channels. While email marketing is one of the oldest digital marketing techniques, it still proves to be one of the most effective tools when executed properly. CRP Marketing offers email template customization, as well as full service email marketing to help you create engaging templates with relevant content.
Research & Strategy
Any campaign should be extensively researched to ensure success. We explore the psychology of your customer’s buying process to maximize efficiency and put your best content in front of the customer at the right time. Determining specific keywords and using conversion data, we choose relevant content that is sure to resonate with your customers.
Content is king. We explore the your customer's buying journey to get the right content in front of the right person, at the right time. Creating high quality content that creates value to your customers is one of the most important components to a successful email campaign.
Segmenting your email list ensures that you will send the right emails, to the right person. Not all of your customers are going to want the same product or service. We establish a track that separates customers accordingly to better understand your customer and their needs.
Launch & Refine
As your email list grows, so will the need to adapt. Email marketing is an ever-evolving phenomenon, and you can learn great things about your customers. We use previous data to adjust your email strategy accordingly to optimize your results and boost revenue.